We wrote the introduction here in early 2021 when we started our New usual Video series. Judge for yourself how close we were to our predictions for the future while we update the content to reflect the industry's current state.
The Aviation industry continues to struggle with the difficulties associated with a lingering COVID-19. Second and third waves and a resurgent strain are continuing to disrupt the industry's restart plans, adding to airlines and their customers' pain and expense, and driving uncertainty deeper into the industry's fabric. Understandably, airline focus is on revenue. Revenue management and the network folks are reported to be in lockstep everywhere, looking for demand signals that can be exploited quickly. Everyone's doing it as if survival depends on it. They're doing it individually and will run over the competition to book the drips of revenue potential that emerge. It seems it's the only game in town.
Except its not.
There's a lot of other stuff looming, and it'll be just as important from a survival standpoint. Unfortunately, through the lens of COVID, the future might not seem so acute. But it is.
In this series of video blogs, (vlogs), created to be quick and easy, we're going to have a look at what "back to usual" might look like in the post-COVID aviation industry, and why it's important, with everything else that's going on, not to lose sight of the future.
The New Usual (Original Episode 2)
Date30 Apr 2024
This video aired in the first quarter of 2021 and was originally the second episode of our “Quick Five” series. The episode discusses Trajectory-Based Operations (TBO) and the imperative it heralds for the industry, even while it was in the middle of the COVID pandemic.
While some of the numbers relating to the cost of COVID to the industry have since been amended down, up and down again, the gist of the story remains as relevant then as it does now. Perhaps more so. Two weeks ago (Oct 2023) in Singapore, the World Air Navigation Conference declared new objectives for FF-ICE, a key component of TBO from the ANSP side, significantly accelerating the momentum toward TBO. Excitement is building. Except... Well, watch the video and see.