The New Usual

The Aviation industry continues to struggle with the difficulties associated with a lingering COVID-19. Second and third waves and a resurgent strain are continuing to disrupt the industry's restart plans, adding to airlines and their customers' pain and expense, and driving uncertainty deeper into the industry's fabric. Understandably, airline focus is on revenue. Revenue management and the network folks are reported to be in lockstep everywhere, looking for demand signals that can be exploited quickly. Everyone's doing it as if survival depends on it. They're doing it individually and will run over the competition to book the drips of revenue potential that emerge. It seems it's the only game in town.

Except its not.

There's a lot of other stuff looming, and it'll be just as important from a survival standpoint. Unfortunately, through the lens of COVID, the future might not seem so acute. But it is.

Episode 1

In this first episode, we're introducing the series and looking at the importance and value of pragmatism in managing risk in the industry and posing some challenges for the new boss of IATA. We hope you'll enjoy it.

Episode 2: A Bold New Plan

While the industry languishes in the COVID nightmare, other industries are creeping up and if airlines and the industry's leadership don't pay attention, other setbacks will emerge. The industry needs a bold plan to shake it awake and energise forward momentum. TBO is that bold plan.

Episode 3: Too late to the dance?

It took the airline industry over three decades to fail digital data and about 27 years to get EFB into mainstream airline operations. For the most part, it's only delivering the status quo. TBO is the most complex undertaking the industry has faced. But on the back of the pandemic, it's got about ten years to get it organised. Is it an opportunity already missed?

Episode 4: The New Supplier

Trajectory Based Operations won't just affect the way airlines do business. The supply-side of the industry will also see considerable change, resetting decades of practice. Instead of conceiving product lines and marketing them to airlines hoping for orders, airlines and some suppliers will be working to the same technology plans drawn years in advance. Suppliers will have clear development pathways driven by detailed requirements. And airlines will be lining up to buy.