Following parts 1 and 2, there's no doubt that in the century and a bit since the commercial aviation industry
                        began, the successes have far outweighed the failures. Look at some of the examples.
                     
                     
                     
                     
                     
                  
                  
                     By any measure, the commercial aviation industry has been staggeringly successful.
                     The industry's staggering technical and development achievements are one thing, but
                        there's so much more. The commercial aviation industry contributes to about 35% of
                        world trade by value, close to three trillion dollars in global commerce, and employs
                        more than 60 million people globally. In total, the aviation industry supports almost
                        4% of global GDP.
                     Setting aside, for now, the disruptive 2020 crisis, and from which the industry will
                        recover over time - even if not as quickly as some aviation commentators predict -
                        the sheer weight of numbers associated with that success had become a problem of a
                        different kind, one which was sapping the industry from within.
                     While the COVID crisis remains front-of-mind and the vast numbers associated with
                        it, and its medium-term effects are challenging to comprehend, it is hard to take
                        a perspective that, like most of the disasters that preceded it, it is not of the industry's making.
                  
                  
                     
                        
                        However, the pre-crisis, circa $66 Billion (and growing) annual cost of system inefficiency
                              most definitely is.
                         
                  
                  
                     Aviation 3.0 - What we can do about it.
                  
                  
                     The issues the industry is collectively facing are - or were before the virus - quite broad. Lumping them into the simple figure expressed like it is above doesn't
                        tell the full story, and neither is the figure shown above reflective of the real
                        costs with which the industry must deal. What does 'system inefficiencies' mean? These are the estimated costs of the delays within the aviation system. Still,
                        the number by itself doesn't fully reflect other issues like the environmental debate
                        that has been brought into sharp focus since the virus shut down the industry in the
                        first quarter of 2020.
                  
                  
                     The Environment
                     In 2017, the aviation sector consumed 341 billion litres of jet fuel, costing 149
                        billion dollars. That fuel generated 859 million tonnes of CO2, then about 2% of total
                        global emissions and, notably, only 12% of all transport emissions. While we sometimes
                        allow the debate to overlook how industry innovation improved the emissions efficiency
                        of its aircraft by 70% since the 1960s, growth trends have projected emission contributions
                        to grow significantly with the industry’s share amplified by the changing shape of
                        the pie as other industries abate emissions more quickly—and it must be said, more
                        easily. The industry continues to struggle with its environmental custodianship even
                        with the enviable record it has established.
                     
                     Even as COVD-19 has, for the time being, broken all the benchmarks and caused the
                        industry to over-achieve on its environmental targets overnight, there are things
                        that we can do now to be ready to make significant inroads with our environmental
                        responsibilities as the industry emerges from the virus.
                  
                  
                     Scarcity
                     A term like 'system inefficiencies' doesn't begin to reflect projections about capacity constraint, which reached a
                        tipping point in some parts of the globe in 2017. On July 22, Heathrow reported the
                        busiest day in its history for London ATC, with the 8,800 planned flights that day exceeding the capacity of available airspace
                        and other system infrastructure. The announcement contained some ominous forecasting
                        noting that by 2030, scarcity will force the cancellation of that many flights every month. But July 2017 wasn't a one-off record-setting day.
                     
                        
                     
                     Two hundred and twenty-five thousand flights took to the air on Wednesday, 24 July 2019, and while Flight Radar 24 data only dates
                        back to 2006, this number sets the record since then. Again, NATS, the UK's ANSP, said
                        it expected the summer of 2019 to be the busiest on record for air traffic in Europe.
                        July 5 surpassed the 2017 total with a new high for flight numbers on a single day when
                        NATS handled 8,863 flights in 24 hours. But instead of being lauded with accolades,
                        most of the commentary was negatively focussed on the environmental impact, demonstrating
                        just how intertwined the industry is. It doesn't end there. Knowing the magnitude
                        of potential system delays doesn't tell the entire story.
                  
                  
                     Waste
                     
                        
                     
                     According to figures from GE, we throw away 67 million meals annually because of delays and cancellations. Considering the upstream and downstream effect
                        of that waste, the money sent down the drain in terms of the direct per-meal cost
                        to the airline doesn't count the real catering 'system' costs to the environment. What else do we waste as a consequence of our success?
                  
                  
                     A holistic solution exists.
                     While it simplifies things to view these issues, and others like them as uniquely
                        different, and therefore, requiring separate programs to address them, these issues are fundamentally related to the same thing - the unbound success of
                           the industry. So, while separating them might be convenient for the committees, and may help the
                        understanding each issue and perhaps provide the impetus for efficiency programs driving
                        more efficient catering load scales, it doesn't fix the problem.
                     
                        
                        The root cause is fundamentally a single-issue problem requiring a broad, industry-based,
                              holistic solution.
                         
                     The industry continues to address its problems generally via a single-issue, at times,
                        myopic committee system organised to solve issues like the environment, congestion,
                        scarcity, air traffic control as separate matters. Soon we'll need to address other
                        problems looming like UAVs, sovereign identity management including, as a result of
                        COVID-19, new health, border management and security systems, touchless airport processes
                        and a host of other utopian possibilities. However, the long history of rigid functional structure within the aviation industry,
                        and as ostensibly reflected in the industry's rule-making and representative bodies,
                        makes it difficult to reset industry worldviews and admit the interwoven nature of
                        many of the issues facing it today.
                  
                  
                     Trajectory Based Operations
                     Trajectory Based Operations (TBO) is not a cure-all for what ails the industry. At
                        its core is the strategic and holistic management - as opposed to control - of air
                        traffic around the globe. But it's what is under the hood that provides potential
                        pathways to radically improve the issues highlighted above, as well as quite a few
                        others.
                     TBO is not a new concept, and the industry has been evolving - albeit (too?) slowly
                        - toward a global environment that is conducive to realising the broad and deep operational
                        and financial efficiencies that it heralds. But the aviation industry moves slowly.
                        So slowly, that for all the benefits TBO will provide, some of which we'll discuss
                        below was quietly pushed out from 2028 to 2032 before we'd even heard of COVID-19.
                        Not because the concept is flawed, not because the technology wasn't ready, but because airlines don't view it as the crucial imperative to their survival that
                           it is. Is it because they don't 'get it', or is it something else more fundamental about how airlines understand what strategy
                        is? One has to wonder why airlines have overlooked it when the direct and, the just
                        as critical, indirect benefits surface.
                  
                  
                     
                        - Primarily about reducing delays and cancellations, the TBO concept is designed to address the congestion-related issues that contribute
                           to the "system inefficiencies" sapping $60 billion at last count from the annual finances of the industry. No one
                           suggests that TBO will eliminate delays and cancellations, but the targeted, whole-of-industry nature of the concept will have a profoundly positive effect on the capacity constraints
                           the industry was experiencing before the virus and is the only tool in the shed that
                           has a hope of facilitating the volumes of people and aircraft expected by the industry
                           as the decade progresses. Even, dare we imply, after the industry setback of 2020.
 
                     
                  
                  
                     
                        - The building blocks of TBO like SWIM, PBN, PBP and FF-ICE provide immediate and ongoing
                              benefits. System-Wide Information Management (SWIM), with its attendant information interchange
                           standards, is ready-made to provide seamless data exchange and integration across
                           the industry, yet uptake is poor. The capability of SWIM is somewhat prophetic in
                           the current crisis where the industry is looking for ways to share a more significant
                           amount of data as a consequence of the new information that will be required by airlines,
                           airports, border control and almost the entire journey ecosystem. SWIM also provides
                           the ability to share critical operational data, such as meteorology, aircraft performance
                           and trajectory - or flight planning data - all cascading to more efficient operational
                           outcomes for the industry.
                           
                           Performace-Based Navigation and Performace-Based Planning have already delivered capacity
                           and other benefits to the industry, although the global implementation is running
                           behind schedule. FF-ICE is not a new concept either and is already being used to prove
                           the TBO concept and generate some efficiencies between the ANSPs availing themselves
                           of its benefits. But it is surprisingly unknown. A pop quiz at a recent airline conference
                           yielded only one person in a room of 350 airline ops executives who'd heard of it.
                           The detail is crucial here. The 'C' in 'ICE' stands for 'collaborative', a critical feature in the SWIM/TBO concept and interestingly a term in extensive
                           use in the context of the industry's emergence from its COVID-19 stasis. The new world
                           order will turn on a Star Trek-inspired "needs of the many outweighing the needs of the few, or the one" nuance where we'll be collaborating as well as competing with each other into the
                           future. 
                     
                  
                  
                     
                        - A reduced environmental footprint for the industry is not so much a design element of TBO, but a consequence. The TBO
                           concept considers the calculation of 4D trajectories that account for several inputs,
                           the most obvious being traffic. However, other constraints can be added, like airspace
                           closures for military or other reasons. On the back of the developing digital meteorology
                           models, aspects of the trajectory calculation can also include avoidance of convective
                           weather, turbulence, and airspace conducive to the formation of 'contrails.' Why's
                           it important? A 2011  study found that contrail-generated cloud "contributes more to atmospheric warming than all the carbon dioxide (CO2) produced
                              by planes since the dawn of aviation!" And it's being taken very seriously. At Heathrow Airport's "Big Green Day" in June 2010, the UK Met Office unveiled its plans to limit contrail triggered
                           Ci cloud formation by closing airspace above 25,000 feet in areas forecast to be supersaturated.
                           It's not hard to see the positives, but the negatives of such proposals are also troubling,
                           and as usual, implementation will be crucial. TBO puts its stamp on the environment
                           from day one by proposing the most efficient route accounting for all these and potentially
                           more inputs. Like Holding.
                           
                           How often have the pilots reading this scratched across the sky trying to eke out
                           a few kilos here and there, or maybe a couple of hundred on a long-haul mission, only
                           to reach the destination and be stacked for long enough to blow all the hard work
                           you do in a year out the tailpipe in one morning's work? TBO proposes the most optimal
                           routes accounting many inputs and using the latest data on behalf of the many - not the few, or the one... By implication, any other route is sub-optimal, requiring
                           speed, altitude changes, or more track miles away from the best solution that works
                           for everybody. Because it considers schedule and traffic levels actively and holistically
                           the TBO solution will also reduce holding. Depending on your operation, holding will
                           consume more fuel in a week than all your fuel efficiency programs yield in a year.
                           For some, depending on the aircraft and network, it'll be a day. 
                     
                     
                        
                        We'll leap in and propose that all things being equal, between contrails, holding,
                              route optimisation and reduction of cancellations,
                              TBO will have the most immediate impact on emissions since COVID-19.
                         
                     While the industry waits for electric (or hydrogen) propulsion for shorter flights,
                        or significant improvement in engine and biofuel technology, TBO will put its stamp
                        on the environmental debate almost immediately.
                  
                  
                     
                        - Waste will be reduced commensurate with the greater schedule reliability TBO will deliver. The reduction
                           in holding and the need to stay focussed on the schedule will drive a significant
                           reduction in cancellations and delays. Of course, aircraft will 'go technical' and
                           no one is proposing that it will be eliminated, but like the environment and operational
                           efficiencies it provides, TBO will stamp its effect on this too. And remember, think
                           about the real cost of this waste. It's not just what you see on the plate.
 
                     
                  
                  
                     
                        - TBO is an an-to-end solution delivering 4D, gate-to-gate trajectory optimisation. TBO refocusses air traffic control toward an air traffic management function - a strategic versus tactical and shared approach to keeping the industry
                           moving. Today, the concept is evolving into a flexible, configurable 'whole-of-industry' concept that will benefit the many... Trajectory Based Operations is not the same as profile optimisation.
                           
                           Usually implemented as an EFB-centric application, profile optimisation operates by
                           proposing new, supposedly optimal, altitude and Cost Index (speed) profiles as a flight
                           proceeds from its initial cruise altitude. To work effectively, ATC must be able to
                           facilitate the unfolding clearances necessary to give effect to the proposed schedule
                           from the EFB. A cursory glance at the implementation and operating aspects demonstrate
                           that profile optimisation and TBO are a long way apart. While the merits of saving
                           fuel are inarguable, implementation, with execution is the elephant in the room, and
                           at the top of the list is the need for ATC to be tactically involved with a focus
                           on the equipped aircraft at the expense of others who remain on their planned and
                           cleared profile. Profile Optimisation looks after the needs of the few and is certainly
                           not a holistic, whole-of-industry solution. 
                     
                  
                  
                     In Summary
                     The commercial aviation industry has thrived since 1914, despite the setbacks. It
                        is multifaceted, demonstrated by its ability to engage with every aspect of global
                        trade, travel, and tourism. Its remarkable record with technology has driven the development
                        of aircraft and the systems necessary to keep 4 billion people a year moving around
                        the globe and continuing to ensure the financial viability of airlines with capabilities
                        like yield management systems, demand-based and customer-based fares, and intelligent
                        network scheduling systems finding optimal timetables. Technology has also reduced
                        its early environmental footprint by 70%, although it has got further to go to keep
                        up with community expectations - as well as perhaps trumpeting its credentials. The
                        industry is not sitting idly by with its environmental responsibilities. Operationally,
                        it has become and remains the safest way to travel. Its success is boosted because
                        while once it was the purview of the rich, it is now a commodity almost everyone can
                        afford.
                     Despite all the successes, the industry has its issues, too. Its size had, before
                        COVID-19, grown to the point that there were times there wasn't enough air in the
                        air to put all the aircraft that demanded it. Neither is on the ground in some parts
                        of the world. Scarcity was a word that was entering the lexicon of aviation driven
                        by rampant competition and demand because of its affordability, benefiting everybody
                        - except sometimes, the airlines and the industry's associated businesses that are
                        left to shave the already razor-thin margins, a hallmark of the industry, by $60b
                        a year. Margins so thin, that any bump in the road is destabilising to the core. The
                        GFC, 2001, and SARS all tested us, but the industry always overcame and regained its
                        impressive growth trajectory. COVID-19 will be no different in time.
                     The sombre news that attaches to this crisis differs from the others that preceded
                        it. The depth of the crash in demand and supply forced on the industry by global border
                        closures and the shutdown of international, inter, and intrastate travel is unprecedented.
                        While some pundits have been discussing optimistic emergence timeframes and recovery,
                        some airlines have recognised the inevitability of a smaller industry on the other
                        side, uttering 3-year-plus timeframes for the sector to regain its 2019 position.
                        Many have already been taking action to reposition for a different world for a while.
                        Yesterday, Qantas announced that a fifth of its workforce would not have jobs at the
                        end of this, so dire is the nature of this crisis. Qantas is not alone. With few exceptions,
                        Qantas among the fortunate, not many airlines went into this crisis with the ability
                        to withstand what COVID-19 has wrought.
                     
                        
                        Benjamin Franklin said, "out of adversity comes opportunity."
                         
                     While all industry participants look to the industry's re-set, there are opportunities
                        to build a more agile and resilient future for the industry and our customers and
                        to achieve the ability to do so much more with less as the commercial aviation industry
                        regains its footing and continues its own journey higher.
                  
                  
                     
                        
                        Ruthless evaluation of entire operating, procedural and IT systems will be required
                              to eliminate everything that doesn't add value.
                         
                     At Closed Loop, we believe the industry will grasp the lessons from this crisis and
                        take the opportunity to reset the sector on a footing of agility and resilience. It'll
                        take work, look different, and require acceptance that change will be inevitable.
                        Ruthless evaluation of old thinking and old systems will make way for new methods
                        and new technology enablers. This new direction will be a digital world where connectivity,
                        data integration, collection and connection will be the new norm. It will enable new
                        operating models to bridge the post-COVID world of distributed ledgers containing
                        identity, health data, and journey details that can track every connection, relationship,
                        and touchpoint. It will prepare the road for seamless implementation of TBO as the
                        industry tempo picks up again.
                     
                        
                        Connectivity, data integration, collection, and connection will be the new norm. They
                              will be necessary for survival.
                         
                     TBO is almost a utopian vision for the industry, but a workable one even today. TBO
                        and the new digital world in which it will operate will integrate the operation from
                        upstream of customer arrival at the airport, through the airport and into the aeroplane,
                        throughout the flight to the endpoint of the customer journey. The customer journey
                        and the relationship with the customer will be the airline's focus, and old functional
                        silos, the bastions of airline inefficiency, will erode and become integrated facilitators
                        of that journey. Consequentially, environmental outcomes will improve, and waste reduction
                        will occur due to the evaporation of the system inefficiencies and its $60b in today's
                        figures price tag.
                     
                        
                        Sacred cows have no place in the airline, the airport or any part of the customer
                              journey ecosystem.
It's time for the industry to 'clean house.'
                         
                  
                  
                     Do you sense the opportunity?
                     TBO is a well-developed and developing concept. New data standards already exist,
                        so does SWIM. New digital technology enablers are working for some airlines now. What
                        is needed are the processes and procedures that make them work and from which the
                        value flows.
                     Closed Loop has frameworks to help airlines take advantage of the changing landscape
                           in operating and operational nuance. Get in touch to arrange an obligation-free chat and set your strategy on a course
                        to agility, resilience and the future.
                     For those who want to participate in reshaping the future and changing the self-reflective worldview of the industry into a utopian vision
                        of what could be, like the potential described in this blog, Closed Loop has created
                        the_Loop for airline, airport and industry visionaries to share ideas, ideals, and collaborate
                        to change the world. Take a look at the introductory page and let us know if you want to become an agent for change by signing up.